As patient responsibility rises, organizations cannot afford to treat the financial experience as an afterthought. The most effective strategies begin before or at the time of service with better insurance verification, clearer estimates, and a more practical plan for how patients will meet their financial obligation.

In this Office Hours session, Stuart Newsome talks with Evan Martin, VP Revenue Cycle at ZoomCare, about how providers can create a more supportive and operationally effective financial journey. The discussion will explore why upfront clarity matters, how better estimation and verification can shape payment conversations, and what healthcare organizations can do to reduce downstream collections challenges while improving the patient experience.

Attendees will hear practical perspectives on connecting front-end financial transparency with stronger revenue cycle performance, including ways to make patient responsibility more understandable, more manageable, and less disruptive for everyone involved.

Learning Objectives

  1. Explain why patient financial conversations are more effective when they begin up front with insurance verification and liability estimation
  2. Identify strategies that help patients better understand and prepare for their financial responsibility before and at the time of service
  3. Describe how a stronger front-end financial experience can reduce downstream collection effort and support healthier revenue cycle performance

Thursday, April 23, 2026, 11:30 am PT / 1:30 pm CT / 2:30 pm ET