Independent radiology centers face intense competition from hospital systems—where speed to schedule, authorization turnaround, and operational efficiency directly impact patient access and growth.

In this Office Hours session, Heidi Simpson, Operations Manager at Advanced Diagnostic Radiology, shares how her team competes and grows in a multi-state market by leveraging prior authorization services as a strategic advantage.

From bridging the gap between clinical operations and billing to modernizing workflows, managing staffing realities, and supporting referring providers with full-service authorization support, Heidi will discuss how smarter prior authorization processes drive measurable outcomes—including faster scheduling, stronger referral relationships, and improved operational efficiency.

Learning Objectives

  1. Understand how prior authorization strategy can directly influence radiology growth and referral retention.
  2. Identify operational approaches that reduce scheduling delays and improve patient access in competitive markets.
  3. Recognize how workflow modernization and tech-enabled services can augment staffing capacity without sacrificing patient-centered care.